CASE Study - omstillingspuljen (Danish Transition Fund)



On behalf of the Danish Parliament, Copenhagen Business Hub launched a national transition programme with 178 millioner kroner in funds to help companies in the tourism, food and experience industries to make green and digital business development in the light of the corona crisis.


A full scale national communication campaign was executed to attract and motivate companies from the experience industry to apply for the fund. In a time of crisis a coherent story line was created to communicate and inspirere companies to make investments in future business development during a difficult time.


We created a strategy, visual identity and a creative concept for a national communication campaign including development of texts, graphics, movie and a roll-out across social media. The campaign had a reach of and resulted in +1000 companies applying for the funds. 

Client: Erhvervshus Hovedstaden

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