A full scale national communication campaign was executed to attract and motivate companies from the experience industry to apply for the fund. In a time of crisis a coherent story line was created to communicate and inspirere companies to make investments in future business development during a difficult time.
We created a strategy, visual identity and a creative concept for a national communication campaign including development of texts, graphics, movie and a roll-out across social media. The campaign had a reach of and resulted in +1000 companies applying for the funds.
Client: Erhvervshus Hovedstaden